PATRICK SAMAHA
A 25-year media and digital career with multinational companies in the Middle East, Currently I am a Co-founder & CEO of media and ad-tech companies
For the first time, I was fascinated by international and regional commercials, award shows, and sporting events.
Sounds cliche, right?
But in the 90s, the commercial time was even powerful than the content; they were local, relatable, and relevant to the viewer - unlike the content. I started questioning the source of the advertisements.