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"IT MAKES ZERO SENSE"

In a world obsessed with adding value, multiplying outcome and elevating numbers, there stands a silent hero: the number ZERO. It makes Zero sense, let me elaborate on this!

PATRICK SAMAHA

A 25-year media and digital career with multinational companies in the Middle East, Currently I am a Co-founder & CEO of media and ad-tech companies

For the first time, I was fascinated by international and regional commercials, award shows, and sporting events.

Sounds cliche, right?

But in the 90s, the commercial time was even powerful than the content; they were local, relatable, and relevant to the viewer - unlike the content. I started questioning the source of the advertisements.

INTRODUCTION TO THE ZERO SENSE

CHAPTER ZERO

  • Chapter 1:
    The Zero Picture
    21
  • Chapter 2:
    Unlearn
    35
  • Chapter 3:
    Nature of Number Zero
    47
  • Chapter 4:
    Mathematical Mysteries
    59
  • Chapter 5:
    If All Knowledge Is Available
    73
  • Chapter 6:
    Media rarities and Real-Life Impacts
    85
  • Chapter 6.5:
    Puzzlers
    99
  • Chapter 7:
    No Offense
    107
  • Chapter 8:
    Pineapple on Pizza (Things That Don’t Make Sense)
    115
  • Chapter 9:
    The Art of Nothing
    127
  • Chapter 10:
    Acceptance
    135
  • Chapter 9:
    Author Bio
    145
  • Chapter 9:
    Extras
    149